Ohio State director of athletics Gene Smith
All Sports Football

Gene Smith Against SB 206, But Sees Room for Name, Image, Likeness Possibilities

COLUMBUS — Prior to Ohio State head coach Ryan Day’s weekly Tuesday media availability, OSU athletic director Gene Smith stopped by to address the growing debate regarding California SB 206 and students’ rights to name, image, and likeness. On Monday, California governor Gavin Newsom signed a bill into law that would allow college athletes in California to earn money from their name, image, and likeness. The law is intended to take effect on Jan. 1, 2023.